Postcard printing in Singapore is one of the printing services that have survived the sieves of time. Even though a lot of people have shifted to the digital way of marketing and doing things, postcards are still used in some cases. In fact, small to medium sized businesses can really benefit from postcard printing as a way of marketing that is effective and affordable.
However, there are certain things that you need to understand and do for postcard printing and designing so that you can get postcards that actually work for your target audience.
1. Pay More for Better Card Stock
Postcard printing doesn’t cost a lot. But you might have to put in some extra cash for better quality paper stock. It is better to print postcards on premium card stock that is thicker than the average quality paper stock. You can make a better impression by using heavier card stock because it looks more expensive and proper.
2. Focus on One Promotion
Try not to cram everything into your postcard. Focus on one thing to promote on your postcard. Since a postcard’s space is limited, there’s not much that you can convey on your postcard. So, keep your message focused, direct, intriguing, and simple. Make the readers of your postcard feel like they want to know more about what you have to offer with your postcard and don’t confuse them with multiple promotions.
3. Choose a Typeface
Coming with an interesting copy is important for postcard printing and designing, however, you also have to pay attention to the font that you choose for it. Without a font that is bold and noticeable, you won’t be able to get your message across in an effective way. What you need to pay attention to when it comes to choosing a typeface for your postcard is to make sure that it is easy to read and does not cause confusion for your readers.
4. Don’t Dismiss Call to Action
A call to action sentence might be short and simple, but it is definitely a powerful marketing strategy. Never forget about a call to action sentence at the end of your postcard to direct your readers and target audience to buy your product or try out anything you have to offer for them. Make them do what you want them to with a call to action sentence.
5. Make it Into a Coupon
If your postcard size is not too big or at the average size, you can make it as a coupon. This will make really intriguing marketing and offer. People will feel more interested to make purchases of your product or service. For example, you can tell them that they will get their purchase discounted if they bring their postcard to your store. This way, people will hold onto your postcard and actually buy your product or use your service.
Have you noted down these tips? Don’t forget them as you design and print your postcard so that you can make it an effective marketing tool.